Iceberg launched a full line of men's and women's clothes in the 1990s, including denim, leather, and accessories. The public and the fashion industry both responded positively to the unique style of the company, which is characterized by a combination of premium materials and athletic. These young designers imbued Iceberg's collections with their signature sense of playfulness and irreverence.
Iceberg became a household name around the world in the 1980s thanks, in part, to the brand's collaborations with up-and-coming fashion designers like Franco Moschino and Jean-Charles de Castelbajac. This idea was represented in the way that the brand's designs made use of materials, textures, and colors that contrasted with one another. The creators of the company picked the name Iceberg as a representation of the brand's aesthetic as well as its philosophy. Iceberg is a metaphor for anything that is only partially visible, as if it were the tip of an iceberg, and that covers a deeper and more intricate reality. In the year 1974, Giuliana Marchini Gerani and her husband Silvano Gerani established their business in the municipality of Carpi, which is situated in the Italian region of Emilia-Romagna. Iceberg was named after an iceberg in the town of Iceberg, Italy. Since the 1970s, the Italian fashion brand Iceberg has been well-known for the exceptional quality of its garments, in especially its knitwear.
